When alone at the grocery store, I often finish up by grabbing a bottle of wine for my wife Kay, as I did on this trip. The bottle I selected met the required specifications as to type of wine and price. If it were up to me, I’d base my choice on the label. I don’t drink wine, but I’ve spent a lot of time in wine aisles and wine stores while Kay shops, and I must say, for a non-imbiber, I know a cool looking 750 milliliter bottle when I see one.
The bottle I had chosen for Kay today was utterly ordinary. The classic font, the cautious colors. At ten paces from the wine aisle, in sight of the registers, I suddenly wanted a do-over. I parked my cart, picked up the boring bottle, walked it back to its shelf, and that’s when I spotted it, about twenty bottles to my right. I was drawn at first to the colors and shapes. And then, when I got close enough to read the text, I had a rapture moment. Check it out…
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Cool bottle. I’m sure you’ve noticed that if you read the name out loud it spells something out, right?…
Wonderful label.
But… is the wine any good?
First seen in Ulysses!
“I’m sure you’ve noticed that if you read the name out loud it spells something out, right?…”
Oh yes.
Hi Alan,
“Wonderful label.
But… is the wine any good?”
There were no complaints and the bottle emptied at the usual rate.
This was April wine, I assume?
love it….but i believe you “spent” a lot of time in wine isles.
Hello Tommy.Crisp looking apples in the background.A sign of a man with good taste.
I recall an ad for wine from my youth. No special label or great line but…
What’s the word?
Thunderbird
What’s the price?
5o Twice.
I assume that a buck doesn’t cause a problem with your price point.
Love it!
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