Because I am a selfless man — a man with no interest in the fame and aggrandizement that would come with coining a brilliant and useful phrase that in itself would drive millions more to worship at the Church of Apple — and because I am a generous man — willing to give away these billion-dollar words with nothing expected from you in return (though I wouldn’t say no to a couple million) — I am going to tell you a story that I think will you want to hear.
I’m a believer. I unthinkingly take my hat off whenever I enter one of your temples, I mean, stores. In my happiest fantasies, I shave with an iRazor, and I drive an iCar.
Kay my wife has had a iPod for a long time but I haven’t messed with it all that much. For me it really started with my iPhone, which Kay gave to me 594 days ago. A few months after that, my PC became very ill and had to be put down. One of your disciples told me now is the time. I stroked my iPhone and I knew it too. I bought a Macbook Pro.
Obviously my life instantly became worth living and you know about all that. (And I don’t even have an iPad yet.) What I’m writing to point out is the commonness of my path. First one sees a friend in rapture. Then one sees why. Then one owns their first Apple product, then another, and soon one sees it all so clearly, the dark past, the bright future, and the perfect now.
Kay still has a PC. It’s starting to shed, and occasionally pee indoors. The vet gives it three months. Kay has already declared that her next computer will be a Mac. Her life will be turned around. It will be made over.
Kay is having an Apple turnover.
Okay Steve, I know I said I wasn’t going to ask for anything in return for serving up this awesome phrase to you. Well, I’ve changed my mind. Remember that razor I was talking about? I was serious about that. What I’m picturing is a really high quality razor, with a movie camera in it, so that I could see everything that I’m doing when I shave, magnified. And you could make it so that if I start humming a song, the razor will automatically find the song in my iTunes library and play it throughout my dwelling, which would be in orbit of course, on the iShuttle. I’ll tell you about that next time.
So long and thanks for all the upgrades,